Kellyanne Conway is stepping down as Donald Trump’s adviser - here's why

Kellyanne Conway - currently serving as counsellor to president Donald Trump - is to step away from politics.

Her husband George will do the same.

Conway has been counsellor - a high-ranking adviser to the President - since 2016, and announced her standing down just hours after her teenage daughter claimed her mother's job had "ruined" her life.

Conway said in a statement that the decision was "completely" her own choice, and that she was stepping down to give her children "less drama, more mama".

Here's everything you need to know.

Why are Kellyanne and George Conway stepping back?

The announcement of the pair's stepping back from politics comes after months of public feuding with their daughter, Claudia.

A TikTok influencer with a left-leaning, liberal fanbase, Claudia became famous in recent months for her anti-Trump messages, describing the President as "a horrible person" and calling her mother's behaviour "internalised misogyny".

In July, George requested that all media cease communicating with his daughter, to which Claudia tweeted: "You're just mad that I'm finally getting my voice heard."

Claudia also claimed that Kellyanne and George's marriage had "failed", despite no public acknowledgement from her parents of any problems at home.

So could that have had any influence on the Conways' decision?

"[George and I] disagree about plenty but we are united on what matters most: the kids," is the official line from Kellyanne.

"Our four children are teens and tweens starting a new academic year, in middle school and high school, remotely from home for at least a few months," she said in a statement.